I architect 360° visual systems that translate complex marketing goals into high-fidelity assets across broadcast TV, environmental design, and digital landscapes. By blending the human touch of traditional craft with the speed of emerging technology, I build resilient brand authority that scales at the speed of the modern market.

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The Objective: Execute a high-fidelity recruitment film for The Martin Agency to launch the UPS x The Black List partnership: a $100k grant initiative for independent filmmakers.

The Strategy: My primary challenge was to maintain the rigorous brand consistency of UPS (color palettes, typography, and "Unstoppable" messaging) while creating a piece that felt edgy and cinematic enough to resonate with the independent film community at premiere festivals.

The Execution: Working under the art direction of The Martin Agency, I pushed the boundaries of motion graphics using dynamic textures and fast-paced transitions, while ensuring every frame remained anchored in the UPS visual DNA.

The Result: A premier promotional asset that proved corporate brand standards can coexist with high-level artistic expression. The campaign successfully launched the partnership, reaching elite creative talent across the global film festival circuit.

The Objective: Build anticipation and brand authority for a new, high-tech weather vehicle before it physically arrived on-site.

The Strategy: I managed the entire lifecycle of this project, from the technical 3D rigging and customization to the final wrap design.

The Execution: Using a combination of 3D modeling and vector illustration, I designed a high-visibility car wrap that projected reliability and "storm-chasing" authority. I then animated the vehicle in a virtual environment for broadcast promos to build viewer "hype."

The Result: A seamless transition from digital concept to physical asset, creating a recognizable brand icon for the station's weather team.

The Objective: Create a gritty, cinematic visual identity for an award-winning investigative journalism campaign.

The Strategy: I utilized a complex technical stack including 3D tracking, rotoscoping, and clean-up to create a "visual forensic" aesthetic that matched the team's "Problem Solvers" brand.

The Execution: By mixing 2D and 3D elements with practical textures, I developed a VFX package that added weight and professional gravity to the investigative reports.

The Result: A high-impact campaign that contributed to the station's reputation for authoritative, deep-dive journalism and secured industry recognition.